Ground Up Methodology

You’re not old.
Your foundation is broken.

Most men over 30 are patching symptoms on a broken base. Stiff, sore, slower than you were, one tweak away from the next injury. We rebuild you from the ground up, so every sport and every season works again.

Apply for The Recalibration

Sound familiar?

  • You're strong, but you've lost your spring.
  • Your rotation's gone and your back lets you know about it.
  • Every new season starts with a tweak.
  • You hesitate when it counts, because you don't trust your body anymore.
  • And the line you hate saying: “I used to be pretty good.”

It’s not because you’re old.

The ocean doesn’t care how much you bench. More weight on a broken foundation just gives you a stronger broken foundation.

Hesitation is the real injury. And it’s fixable.

“I did yoga, lifted weights, and regularly saw my Chiropractor... I kept injuring myself and nothing seemed to work... Working with Rich is probably the only reason I was able to continue training for and complete the half Iron Man.”
Morgan, half Ironman finisher

The Recalibration

12 weeks to rebuild your body from the ground up.

Elasticity. Rotational power. Reactive speed. Breath.

1:1 online coaching with Coach Rich, programmed in Everfit, built around you and your sport.

12 weeks. By application only.

Apply

Coach Rich

49. No achy joints. Out of bed like a shot every morning. Moves better than most 25-year-olds. Still getting better at snowboarding every single year.

“I want you to feel the way I feel at 49.”

“I was fragile and mostly relying on my waning youth... in some ways I'm in better shape than I was 20 years ago.”
Chris, started at 43. Winger, skier, surfer, pickleball player, lacrosse coach.

The old story is over.

Old age was our parents’ generation. We learned what we needed from them. Now we’re forging a new, brighter future.

How it works

  1. 01

    Apply. A few honest questions about who you are and where you want to be.

  2. 02

    Rich reads every application himself.

  3. 03

    If it's a fit, you get a call.

  4. 04

    You start The Recalibration.

This isn’t for everyone.

It’s for men who refuse the “you’re just getting old” story.

Apply for The Recalibration